What Nobody Ever Tells You About Presenting

Most likely, you’ve heard this advice: people buy from people they trust. The interesting thing is: what do they buy?

The decision to purchase works for tangible and intangible items–across the board. It’s not just for products and services. People buy other things based on trust. Specifically, they buy into advice, ideas, recommendations, and suggestions from those who they know and believe.

What makes you believable to people who don’t know you already? A well-structured story.

Your story is the backbone of your presentation. But here’s the part most experts won’t reveal. How to build a story that is real, solid, and true. How to structure your story to engage any audience-even if you’re short on time and only have minutes to share your ideas.

The ‘how’ of storytelling is absolutely crucial in business presenting. If you tell a story that is authentic, you are very believable. People in your audience pay attention, get curious and want to hear more. Even if you’re just meeting for the first time, people feel that you are trustworthy…and they are interested in doing business with you.

If you tell a story that doesn’t make sense, doesn’t feel authentic, people will have the opposite response. They might not know exactly why. But something just doesn’t fit.

This leads people to feel things like:

“Something is off.”

“What he said just didn’t ring true.”

“I felt like there was a piece missing.”

What’s the result of this? People feel skeptical. They get picky about little things. They may be consciously or unconsciously suspicious. They question everything. Not only your story…but also your words, your background, your expertise, and your recommendations.

In other words, things take a long time and may not move forward. This is not what you want to achieve in interviewing for a job, initiating a consulting job, or sealing a sale.

A strong story is like the spine of any presentation. You may be presenting your bio, your background or your consulting project. Perhaps you’re presenting the story of your company, research or training program.

Many executive coaching clients have asked me, “what are the key building blocks for a great story?”

Here’s the short answer. Whatever the topic, organize so your story makes sense for your audience. Appeal to their sensibilities with these 8 building blocks.

1. Grabs Attention from start to finish. Instant connection is the secret to outrageous success.

2. Builds Credibility with tangible evidence. From news coverage to press releases to testimonials, share what other people have said about your business.

3. Deepens Interest by providing clear benefits for the audience.

4. Demonstrates Creativity for solving troubling problems and achieving compelling goals.

5. Ignites Desire with a magnetic pull of emotions. Reach deep to find core emotional connection with your audience because people want to do business with people who truly understand them.

6. Confirms Authentic sense that you, your company and your solutions are ‘the real deal.’ People want to get involved with people who are committed and genuine.

7. Shows Care for your audience. This is vitally important. People want to feel, hear and see that you care deeply about what matters most to them.

8. Inspires Action and decisions. Whether your purpose is to educate, inform, present or sell–action is the ultimate outcome.

Structure your business materials and presentations around these 8 elements, and your story will have power. Plus, there’s an added personal benefit. You’ll feel confident, at ease and ready for last-minute presentations.

Imagine the power. A well-built story will boost your business…and your bottom line.

With a logical and creative structure to your story, every presentation is much more powerful. This adds a rush of fresh energy for interactive presentations. The best part? You and your team will feel a boost in confidence…and see a boost in your bottom line results.

Finding the Best Valentines Day Presents

Valentines day presents in this day and age should be pretty easy to pick right? If that was REALLY the case with Valentine’s day quickly approaching then there would be no need for this article. So given the approaching holiday we will cover some of the more popular valentine day ideas that you can use to pick something nice for your sweetheart. This article will focus on valentines day presents for those that have a local or long distance relationship.

Valentines Day Presents (Sorted By Relative Cost)

Internet Valentine’s Day Card
This idea will involve you uploading a personalized video or photo utilizing one of the many free services available (i.e. Google video and/or Kodak). Attach a unique thoughtful note to it and you are in business

Personalized M&Ms
Were you aware that you could even do this for the valentine holiday? The M&M’s company allows you to put a very personal touch on your favorite color of M&M’s and even put a romantic message and/or picture on them. Who says they wouldn’t eat your message right up? Lol.

I Love You Coupon Book
You can find this coupon book at the online store Essentials.com. Basically it is a book of redeemable coupons for various activities linked to romance, love or just plain old fun. In fact each and every coupon has quotes you would find inspirational and they even allow space for you to add your own!

Name a Star Service
This service has been mentioned on TV a lot recently and basically allows you to “NAME” a star for your special sweetheart at one of the star registry online websites. This is the most unique out of all of the valentine day ideas presented and one of my personal best. You might not be able to give them the world but the heavens are well within reach.

Do It Yourself Gift Basket
Since the person that probably knows what your sweetheart likes the most is you right? It also makes sense that you would use that knowledge to create a Valentine’s day gift package for your special one?

Top 5 Valentines Day Presents
The following list has been compiled from previous years of valentine day holidays and contains the most popular valentine day gifts. This list is in order of the most popular to the least popular

1) Flowers – Best if delivered to there place of work!

2) Romantic Dinner – Pick a place with an amazing view and impeccable service

3) Candy – Make sure you send something your sweetheart will enjoy

4) Scented Candles – Surprise them with there favorite scent

5) Gift certificates – Get these for her favorite spa or his favorite sporting event

Valentines Day Presents Summary
This article has presented several ideas that you can use to decide what you want to get your sweetheart for valentine’s day. They are all great ideas but just keep in mind that the best present is one that has a lot of YOU in it in thought and deed. if you can get your own unique personality into the gift somehow then you will have given them some the best valentines day presents of their lives!

How to Build a Brand, Grow a Business and Polish Your Presentation Skill by Mastering Consistency

Consistency offers many rewards to the entrepreneur and his business. It helps sharpen your business skills, grow your business and build your brand.

Running an internet business, especially on a shoestring budget, can easily leave you frustrated and unmotivated due to insignificant initial results. This phase of discouragement can totally ruin your business if you are ignorant of the importance of consistency in business.

Every bit of what you do with your internet business requires that you persist and do even more work. Just a little more and a little more. Eventually, you will get to that point where the little bit more effort you put in, becomes the drop that causes the spill. You will have reached the tipping point.

When I was preparing my first multifaceted internet marketing product, I would have many things in my journal to work on about the product every day. So daily, I would do some of those things and continue the next day, and the next day, etc.

It got to a point where I had finished every major thing I was supposed to do. This was surprising, as I would go through the journal repeatedly believing there would be something I had not done. I couldn’t find anything.

It was a wonderful feeling.

My point is that your business is like trying to push a heavy cart uphill. Though it may be difficult, every step you take moves that cart ever higher, and your business, from a lower level to a slightly higher one until you make that one last move – the tipping point move.

Being consistent requires dedication, commitment and discipline and requires that you set a goal and pursue it. No matter how small that action is, work on your business every day.

This may sound obvious and may not need extra effort to convince you that it’s important. I have believed in this idea for a long time but I have not been practicing it for that long.

Recently, I felt challenged by the remarkable feat achieved by Bamidele Onibalusi, a 17-year old blogger I interviewed when he was 16. As I write this, my guess is, he would be less than two years old in internet marketing, but he has written more than 300 articles.

At the time of writing this, his website ranks in the 12,000s on Alexa.

Even though I’ve always believed strongly in creating traffic with articles – because it makes sense, I was never committed to writing, for whatever reasons. In contrast, I’ve been an active internet marketer for seven years yet have created far fewer articles.

I wonder what I have been doing with my time.

There are other impacts consistency can have on your business – more that I can cover here, but for the sake of this article, I’ll discuss two.

1. Presentation Skill

Like anything you do consistently, your presentation skill will improve over time. As you persist you will find your thoughts become better organized and you expressions clearer.

Take Steve Jobs for example. If you watch his presentation video of twenty years ago which is available on YouTube, you’ll see how he has improved over the decades. Steve Jobs in 1984 was charming but he was even more refined in 1997.

The Steve Jobs that introduced the iPhone in 2007 was even better again.

When great ad writers like Drayton Bird, Clayton Makepeace and John Carlton look back on their old copies, while it was their best when they turned it out, they see a thousand ways they could have improved on them.

That is the reason I write articles myself. Of course, I could outsource these jobs and I do sometimes, but I do them mostly by myself since I know I get better as I do them over time.

You don’t buy experience; you get it by doing.

If you avoid doing your own presentations, you become an expert at sourcing and managing people who do things for you – and that too is valuable. However, when you do your own presentations, when you write your own copy, you become an expert in presenting your ideas and products to the market.

This is priceless because no other person can really present your products with the enthusiasm you have. It’s your product, you created it, you’ve seen it grow from inception and you, like no other person, know how it can change the lives of users.

2. Branding

You build a brand by consistent use of the things you want people to know you for.

You can do this in many ways.

Your Unique Selling Proposition (USP) is one way you build a brand; your core myth is another, and there are other ways too.

We have all become familiar with brands like NIKE because of the consistent use of the check mark and the ‘Just do it’ phrase, and Johnny Walker and the ‘Keep walking’ phrase because they use it so often.

We got to know the Steve Job story and the core myth behind the Apple brand of computers because of the consistent telling of the story.

The relevance of consistency to a business sounds obvious, but in truth, it’s more difficult to be consistent than it is to admit its importance.

For me, I think knowledge of this kind is more important to the entrepreneur or internet marketer than the pursuit of endless marketing tactics such as practiced by so many people.

If you look at the right places on the internet I believe you can easily find information on how to use ClickBank, how to dominate Facebook or Twitter, or how to build a list. I also believe you can easily see results by turning the instructions into action.

However, when it comes to being consistent, or issues that go deep to the personality of the entrepreneur or Net marketer, lots of work needs to be done and a lot of challenging your natural inhibitions is required.