What Nobody Ever Tells You About Presenting

Most likely, you’ve heard this advice: people buy from people they trust. The interesting thing is: what do they buy?

The decision to purchase works for tangible and intangible items–across the board. It’s not just for products and services. People buy other things based on trust. Specifically, they buy into advice, ideas, recommendations, and suggestions from those who they know and believe.

What makes you believable to people who don’t know you already? A well-structured story.

Your story is the backbone of your presentation. But here’s the part most experts won’t reveal. How to build a story that is real, solid, and true. How to structure your story to engage any audience-even if you’re short on time and only have minutes to share your ideas.

The ‘how’ of storytelling is absolutely crucial in business presenting. If you tell a story that is authentic, you are very believable. People in your audience pay attention, get curious and want to hear more. Even if you’re just meeting for the first time, people feel that you are trustworthy…and they are interested in doing business with you.

If you tell a story that doesn’t make sense, doesn’t feel authentic, people will have the opposite response. They might not know exactly why. But something just doesn’t fit.

This leads people to feel things like:

“Something is off.”

“What he said just didn’t ring true.”

“I felt like there was a piece missing.”

What’s the result of this? People feel skeptical. They get picky about little things. They may be consciously or unconsciously suspicious. They question everything. Not only your story…but also your words, your background, your expertise, and your recommendations.

In other words, things take a long time and may not move forward. This is not what you want to achieve in interviewing for a job, initiating a consulting job, or sealing a sale.

A strong story is like the spine of any presentation. You may be presenting your bio, your background or your consulting project. Perhaps you’re presenting the story of your company, research or training program.

Many executive coaching clients have asked me, “what are the key building blocks for a great story?”

Here’s the short answer. Whatever the topic, organize so your story makes sense for your audience. Appeal to their sensibilities with these 8 building blocks.

1. Grabs Attention from start to finish. Instant connection is the secret to outrageous success.

2. Builds Credibility with tangible evidence. From news coverage to press releases to testimonials, share what other people have said about your business.

3. Deepens Interest by providing clear benefits for the audience.

4. Demonstrates Creativity for solving troubling problems and achieving compelling goals.

5. Ignites Desire with a magnetic pull of emotions. Reach deep to find core emotional connection with your audience because people want to do business with people who truly understand them.

6. Confirms Authentic sense that you, your company and your solutions are ‘the real deal.’ People want to get involved with people who are committed and genuine.

7. Shows Care for your audience. This is vitally important. People want to feel, hear and see that you care deeply about what matters most to them.

8. Inspires Action and decisions. Whether your purpose is to educate, inform, present or sell–action is the ultimate outcome.

Structure your business materials and presentations around these 8 elements, and your story will have power. Plus, there’s an added personal benefit. You’ll feel confident, at ease and ready for last-minute presentations.

Imagine the power. A well-built story will boost your business…and your bottom line.

With a logical and creative structure to your story, every presentation is much more powerful. This adds a rush of fresh energy for interactive presentations. The best part? You and your team will feel a boost in confidence…and see a boost in your bottom line results.

Finding the Best Valentines Day Presents

Valentines day presents in this day and age should be pretty easy to pick right? If that was REALLY the case with Valentine’s day quickly approaching then there would be no need for this article. So given the approaching holiday we will cover some of the more popular valentine day ideas that you can use to pick something nice for your sweetheart. This article will focus on valentines day presents for those that have a local or long distance relationship.

Valentines Day Presents (Sorted By Relative Cost)

Internet Valentine’s Day Card
This idea will involve you uploading a personalized video or photo utilizing one of the many free services available (i.e. Google video and/or Kodak). Attach a unique thoughtful note to it and you are in business

Personalized M&Ms
Were you aware that you could even do this for the valentine holiday? The M&M’s company allows you to put a very personal touch on your favorite color of M&M’s and even put a romantic message and/or picture on them. Who says they wouldn’t eat your message right up? Lol.

I Love You Coupon Book
You can find this coupon book at the online store Essentials.com. Basically it is a book of redeemable coupons for various activities linked to romance, love or just plain old fun. In fact each and every coupon has quotes you would find inspirational and they even allow space for you to add your own!

Name a Star Service
This service has been mentioned on TV a lot recently and basically allows you to “NAME” a star for your special sweetheart at one of the star registry online websites. This is the most unique out of all of the valentine day ideas presented and one of my personal best. You might not be able to give them the world but the heavens are well within reach.

Do It Yourself Gift Basket
Since the person that probably knows what your sweetheart likes the most is you right? It also makes sense that you would use that knowledge to create a Valentine’s day gift package for your special one?

Top 5 Valentines Day Presents
The following list has been compiled from previous years of valentine day holidays and contains the most popular valentine day gifts. This list is in order of the most popular to the least popular

1) Flowers – Best if delivered to there place of work!

2) Romantic Dinner – Pick a place with an amazing view and impeccable service

3) Candy – Make sure you send something your sweetheart will enjoy

4) Scented Candles – Surprise them with there favorite scent

5) Gift certificates – Get these for her favorite spa or his favorite sporting event

Valentines Day Presents Summary
This article has presented several ideas that you can use to decide what you want to get your sweetheart for valentine’s day. They are all great ideas but just keep in mind that the best present is one that has a lot of YOU in it in thought and deed. if you can get your own unique personality into the gift somehow then you will have given them some the best valentines day presents of their lives!

Home Buyer Negotiating Mistakes – Part 2

Exhibiting Urgency. Few things sap negotiating power like exhibiting urgency. Agents smell urgency and will encourage the seller to drag their feet until you can’t stand it anymore and make a full-price offer. Remember, a real estate agent representing a seller is legally obligated to get the most money possible for the seller. If you have to be out of your house in 45 days because the buyer is closing and taking occupancy, keep it to yourself. If the seller or agent senses this, kiss your chances of negotiating anything goodbye. Remember, always play the reluctant buyer. You are looking at several attractive options and you are perfectly comfortable staying in your current house for the next year. Many times, if you are a serious buyer, the real estate agent or the seller will try to drag an offer, even a lower offer, out of you. Then you know you are shifting the momentum in your favor.

Trusting a Real Estate Agent to Negotiate for You. Don’t. Do. IT! As I said, real estate agents have little required training in negotiation to get a license. Furthermore, most real estate agents, even buyer’s agents, are still paid based on a percentage of the sales price of the house. And they are paid by the seller. Just think about the conflict of interest this creates. Consider that the seller is representing his or her best interests. The seller’s real estate agent is representing the seller’s best interests. The buyer’s agent (your agent) is getting paid based on what the house sells for so they are representing their own best interests. Who is looking out for you? You are. Ensure you know how to protect yourself. Because if your agent negotiates a better deal for you, that is money out of their pocket. This doesn’t mean that no agent will negotiate for you. There are some excellent buyer’s agents out there that will aggressively protect the buyer’s money. I highly recommend using a real estate buyer’s agent for a variety of reasons. Just make sure you have one of the good, experienced ones and not one that is protecting their money.

Offering Too Much Initially for a House. In negotiation, always offer lower than you expect to get. Offering too high doesn’t leave you sufficient room to arrive at your goals. People have an overwhelming tendency to end up in the middle of the range between asking price and offer price. That means you have some control in determining where the middle is. A friend of mine was recently negotiating a new home. The asking price was $349,000. My friend offered $275,000. The actual sales price: $310,000. What chance do you think my friend would have had in obtaining a sales price of $310,000 had he started out at $305,000? Zero. Remember, sellers price their homes high expecting to be negotiated down. Your first offer, and the manner in which you increase your offer, have significant influence on what you eventually pay for your home.

When you decide to buy your home, make sure you adequately prepare and avoid these costly mistakes. Understand that you must be the person looking after your best interests and that you may very likely be the only one. Gathering sufficient information and learning a few brown-bag negotiating skills can save you tens of thousands of dollars when you buy your home.